The PR Week 2.15.2019: Industry legend Buck Buchwald

Elias "Buck" Buchwald, former vice chairman of Burson-Marsteller, joins PRWeek's podcast to share stories from his long career and explain why PR, at its best, is more than just whitewashing.

Left to right: Diana Bradley, Buck Buchwald, Frank Washkuch
Left to right: Diana Bradley, Buck Buchwald, Frank Washkuch



Buck Buchwald joined Harold Burson's PR agency when it was essentially a "one-man shop" in 1952. Eventually, with Buchwald's help, that boutique shop became at one point the world's largest PR agency.

Buck, raconteur and industry sage, chats with PRWeek's Frank Washkuch and Diana Bradley about his career. The one-time chemical engineer also makes his case that PR should be more than just whitewashing and the industry shouldn't sell itself short.

The team also breaks down the news of the week: the #corntroversy between Bud Light, Miller Lite, and Coors Light; Natalie Kerris' new job; Edelman's new creative director; and Moe's white chicken campaign.

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