Text100 North America regional director James Beechinor-Collins to exit

He has been at Text100 since it acquired his firm Republic Publishing in 2015.

James Beechinor-Collins
James Beechinor-Collins

NEW YORK: Text100 EVP and North America regional director James Beechinor-Collins is exiting the firm.

Beechinor-Collins said in a LinkedIn post that he is finishing up his role at Text100 this month and taking a break before announcing his next move.

Beechinor-Collins and Text100 representatives were not immediately available for comment.

Beechinor-Collins came to Text100 in April 2015 after its parent company Next Fifteen Communications purchased Republic Publishing, a content marketing agency he had cofounded. He was named EVP after the acquisition, according to his LinkedIn profile, and then chief digital officer in February 2016

"It’s been 12 years since I cofounded [Republic Publishing], five years since we sold the business to Text100/Next Fifteen, and three years since we moved to New York," Beechinor-Collins wrote in his LinkedIn post.

The departure comes during a tumultuous period at Text100. In September, Next Fifteen Communications merged its agencies Text100 and Bite. Shortly after the merger, Text100 CEO Aedhmar Hynes left the firm, following 18 years at its helm and 28 years total as an employee.

San Francisco-based Bite CEO Helena Maus is chief executive of the yet-to-be-named new agency.

Earlier this month, Text100 announced it is closing its Rochester, New York, office after losing client Cisco. The tech company consolidated the PR work Text100 shared with Brunswick and Golin under FleishmanHillard.

Last year, Text100 also lost 17-year client IBM and, just prior to that, lost Lenovo to Zeno Group.

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