LOS ANGELES: Matt Davis, former president of Dow North America and SVP of global corporate affairs, has joined the World Freerunning Parkour Federation’s board as senior strategic adviser.
WFPF is an international organization working to mainstream parkour, a sport in which people negotiate obstacles on a complex course, usually an urban environment. The organization provides education, hosts competitions, and launches initiatives with the nonprofit International Parkour Federation.
"What attracted me is [the challenge of] how to build parkour and engage the community," Davis said. "It’s a wellness lifestyle [discipline] that will transform people’s lives. How you take something like this, which is known in certain circles but not the mainstream, that’s where our skillset [as communicators helps] get people excited and want to be part of the community."
WFPF has certified 900 teachers, held its 2018 World Cup in Mardin, Turkey, and is part of an urban renewal push to repurpose shuttered stores and malls into parkour obstacle courses. The company also sells insurance and equipment. Davis said it’s profitable.
A statement from the organization highlighted Davis’ experience building strategic partnerships in government affairs, public policy, community building, and communications.
Davis also serves on the advisory board of the After the Impact Fund, which provides treatment and support networks for military veterans and former professional athletes who have suffered injuries, as well as their families.
At Dow, Davis helped to steer the company through its merger with DuPont and then the combined company’s split into three entities: Dow, DuPont, and Corteva Agriscience. He retired from Dow at the end of last year after working at the company for more than three decades in public affairs and communications roles.
This story was updated on February 15.