'Finding unicorns' - H+K Strategies MENA chief cites talent as biggest issue facing PR in the region

Hiring and retaining top professionals is one of the biggest obstacles facing Middle East comms firms but the region offers untapped growth potential for PR shops, according to one of MENA's most prominent CEOs.

by Jennifer Bell

After 30 years in the region, Bashar AlKadhi 'gets' the Middle East (as much as anyone can)

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