Rbb Communications acquires Miami-based firm Z|Comm

The deal makes rbb a 100-person firm.

Amy Zakarin
Amy Zakarin

MIAMI: Rbb Communications has acquired Z|Comm, a Miami-based firm.

Z|Comm, a luxury, lifestyle, and real estate publicity and experiential agency, will become rbb’s luxury lifestyle division, but will retain its name. Amy Zakarin, president and founder of Z|Comm, will join rbb’s senior leadership team of 14 equity partners and practice leaders, rbb president Lisa Ross told PRWeek.

All other Z|Comm employees will keep their current positions and move into rbb offices in Miami and Fort Lauderdale by end of February, Ross said. No redundancies were created by the acquisition and rbb is looking to fill 12 open positions.

The two agencies began discussing the acquisition early last year. The contract was signed December 22 and the actual purchase took effect January 1, Ross said. The dollar number of the deal was not disclosed.

Z|Comm was founded in 2001. Its client list has included Elle Magazine, Ferrari, Krug Champagne, One Thousand Museum by Zaha Hadid Architects, the Related Group, Artefacto, and Perry Ellis International, according to a release.

The acquisition brings the employee count at rbb to just under 100 and adds another firm to the list of agencies it has purchased. In 2016, rbb bought Miami-based digital agency SpiderBoost Communications and OutOfTheBlue, an advertising and creative design agency also based in Miami.

Last March, rbb announced it formed a Healthcare Advisory Council comprised of five pharma and health communications leaders to advise rbb's health clients and health team.

Rbb has offices in Miami, Fort Lauderdale, New York, and Los Angeles, and international reach across more than 50 countries through its partnership in PROI, a global network of independent communications agencies, according to a release.

Editor's note: This story was updated on January 17, 2019 with comment from Ross.

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