Campaign U.S. hopes you had an OK holiday break.
Doesn’t sound right, does it?
AT&T doesn’t think so either. That’s why the brand launched a campaign during the College Football Playoff in which it stresses that no one should ever have to settle for just OK service. Just as you or I wouldn’t settle for "just OK" when you pick a school for your child or the condition of a parachute before skydiving.
The advertising highlights the fact that AT&T is "America’s best network," according to GWS, the country’s biggest and most comprehensive network test that ranks services based on what consumers say is most important to them about wireless.
The fully integrated campaign will run throughout January across all media, and was created by an Omnicom team including BBDO, Critical Mass, Hearts & Science, and Organic. There is also a dedicated Hispanic campaign that was created by Dieste.
This story first appeared on campaignlive.com.