Her Majesty has pushed her family to embrace social media, stating that they needed to be where people were, said Osman, who has worked for the Royal Family since 2013.
The Queen has sent the following message to the President of the United States of America and to the people of America following the death of President George H W Bush.— The Royal Family (@RoyalFamily) December 1, 2018
Read the message in full here: https://t.co/gJoDKXLw1B
"Digital is right at the centre of everything," according to Osman, whose previous roles have included stints as corporate comms director for Sony Europe, and director of comms at the BBC.
"She is very supportive of the big ideas we have for social media in the future."
She remarked: "The Monarchy has to be seen to be doing its job, otherwise people ask why we need it, which goes full circle back to what our job is, which is to engage people in the purpose, relevance and value of a modern Monarchy."
Osman also suggested there was less bureaucracy in dealing with the Royals than people might expect.
"If you have a great idea, you can send a memo to the Queen and if she says 'Yes', you’re off. She is amazing at seeing the value of doing things."
And when it comes to promoting the monarchy, "social media can also spread a bit of the magic – the views from the inside," she told CorpComms magazine last week.
Her Majesty then placed a decoration on the Coram Christmas tree, with some help from little Shylah, aged 8. pic.twitter.com/gZLRrAh5E0— The Royal Family (@RoyalFamily) December 5, 2018
The Queen’s enthusiasm for social media networks as a way of promoting the Royal Family is reflected in a number of official Royal accounts on Facebook, Instagram, Twitter, and YouTube – representing more than 13 million followers and likes in total.
There appears to be a demand from the public for content about the activities of the Royal Family. A recent picture posted on Instagram of the Queen at the annual diplomatic reception at Buckingham Palace generated more than 123,000 likes.
View this post on Instagram
This evening, The Queen hosted the annual Diplomatic Reception at Buckingham Palace. The reception, attended by members of the Diplomatic Corps based in London, supports the work of the Royal Family in representing the UK at home and abroad. This work includes the hosting of State Visits and The Queen’s regular audiences with Ambassadors and High Commissioners. Other members of the Royal Family including The Prince of Wales and The Duchess of Cornwall, and The Duchess of Cambridge also attended. ?? Press Association
And a video of the wedding of Prince Harry and Meghan Markle, on the Royal Family’s YouTube account, has been viewed more than 33m times to date.
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