Public sector Christmas: Festive fire safety campaigns take a comic approach

Humour is the hallmark of a number of innovative campaigns taking place during the Christmas period, with talking pets, trainee firefighters telling jokes and a parody of the John Lewis Christmas campaign among the approaches being used.

by Jonathan Owen
One of the stars of a new Protect Your Pets film from SYFRS
One of the stars of a new Protect Your Pets film from SYFRS

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