OnePlus switches to The Academy following competitive pitch

Chinese smartphone manufacturer OnePlus has appointed The Academy as its retained PR agency following a competitive pitch, PRWeek understands.

OnePlus previously worked with technology specialist Harvard, which only picked up the account in March following a review. Harvard’s remit included launching the OnePlus 6 in the UK market.

OnePlus was founded in 2013 by former Oppo vice-president Pete Lau and Carl Pei. Oppo remains a major investor in the business.

The Shenzen-based manufacturer is known for producing high-quality, affordable Android smartphones.

OnePlus recently forged a new partnership with Formula One racing team McLaren.

The Academy is handling PR on a ‘Salute to Speed’ launch event in December.

The Academy and OnePlus declined to comment. 

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