MoD battles to improve public perception of veterans

More needs to be done to promote the Armed Forces Covenant, amid concerns over negative attitudes towards veterans, the Ministry of Defence (MoD) has admitted.

by Jonathan Owen
"An effective communication strategy is critical to conveying the Covenant message" says Armed Forces minister Tobias Ellwood (Pic credit: John Gomez/Alamy Stock Photo)
"An effective communication strategy is critical to conveying the Covenant message" says Armed Forces minister Tobias Ellwood (Pic credit: John Gomez/Alamy Stock Photo)

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