Luka Sabbat's Snap Spectacles influencer campaign on Instagram a 'complete moronathon'

An unfulfilled influencer campaign that has landed American internet star Luka Sabbat in court has been labelled "a complete moronathon" and a shining example of what not to do by British PR leaders.

by Arvind Hickman
Fashion influencer Luka Sabbat is being sued by Snapchat's agency PR Consulting. Instagram: @lukasabbat
Fashion influencer Luka Sabbat is being sued by Snapchat's agency PR Consulting. Instagram: @lukasabbat

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