Case study: LGA's #OurDay shines light onto lives of local authorities, reaching nearly 30m

The Local Government Association (LGA) co-ordinated another annual 24-hour tweetathon designed to give consumers a look into the 'secret life' of local authorities, reaching an audience of nearly 30 million and trending on Twitter.

by Ben Bold
The LGA's #OurDay social campaign reached nearly 30 million
The LGA's #OurDay social campaign reached nearly 30 million

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