Case study: MHRA campaign bolsters awareness of #FakeMeds and smashes targets on behaviour change

Fake medicine is a lucrative business for dodgy online retailers, which is why the Medicines and Healthcare Products Regulatory Agency (MHRA) decided to highlight the health risks to consumers with its hard-hitting #FakeMeds comms drive. It not only changed attitudes and behaviour, but also achieved an ROI of £125 for every £1 spent.

by Ben Bold

MHRA campaign warns consumers of risks of buying #FakeMeds

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