The PRWeek 11.16.2018: Matt Harrington

The longtime Edelman executive joins the podcast to discuss his journey at the world's largest PR firm. Also: Whole Foods's new AOR, the agency model evolution, the overtime epidemic in PR, and Pete Davidson's apology.

L to R: Frank Washkuch, Matthew Harrington, Steve Barrett
L to R: Frank Washkuch, Matthew Harrington, Steve Barrett

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PRWeek-Podcast-Nov16.mp3

Matthew Harrington, COO at Edelman, joins the podcast to discuss his long journey at the PR giant and the challenges it faces. Edelman appointed Harrington, who's been with the firm for more than three decades, to his current position in 2012.

Harrington talks with PRWeek's Frank Washkuch and Steve Barrett about Whole Food's new AOR, MWWPR, and what could be triggering the recent uptick in agency reviews. They share their thoughts on the evolution of the agency model, encapsulated by Martin Sorrell's call for "faster, better, cheaper," as well as a new study that found 27% of U.K. PR pros work overtime on a daily basis.

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