MEDIA: IPC reveals new editors

IPC has announced new editors for two of its leading titles, Ideal Home and Web User.

Jane Parbury is to take charge of Ideal Home. The 244,870-circulation glossy has been without an editor since Isobel McKenzie-Price left to edit IPC Southbank stablemate Homes & Gardens earlier this year (PRWeek, 29 March). Lisa Allen had been acting editor of the title.

Parbury was formerly editor of the same publisher's 25 Beautiful Homes, where she was responsible for various brand spin-offs (PRWeek, 9 February 2001).

She joined the company in 1998 as associate editor of the title and has forged a reputation for delivering on readership targets, overseeing five consecutive ABC increases.

Ideal Home publishing director Yvonne Ramsden described Parbury as the 'obvious successor' to McKenzie-Price.

Ideal Home, which is the market leader in the home interest sector, covers interiors ideas and consumer advice.

Its circulation fell 4.5 per cent in the last ABCs, although it was up 6.6 per cent year-on-year.

Ideal Home remains ahead of the competition in the market. McKenzie-Price is still editorial director of the publisher's home interest portfolio.

Meanwhile Richard Clark has been made editor of Web User, the IPC Country & Leisure internet title launched in March 2001.

Previous incumbent Colin Tough left the fortnightly after only a few months to edit What's On TV earlier this year. Clark has worked for a variety of online and print products covering entertainment and listings.

He joined TV Times in 1987 and was in the launch team of TV & Satellite Week. Clark became development editor at IPC in 1995, working on new media projects, and was made associate editor of IPC tx in 1999, responsible for new product development.

Most recently, he has been freelancing for Radio Times and Now magazine.

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