INTERNATIONAL BRIEFS: LMDC hires Edelman PR Worldwide
NEW YORK: The Lower Manhattan Development Corporation (LMDC) has
hired Edelman PR Worldwide on a two-year, £1.3m project brief to
help revitalise areas most affected by the attack on the World Trade
Center. More than 70 agencies pitched for the account, whittled down to
a contest between Edelman and Burson-Marsteller.
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