INTERNATIONAL: MMD picks up PR brief for Discovery Networks Europe

WARSAW: MMD has scooped a PR remit for Discovery Networks Europe in Poland, Hungary and Romania.

The six-figure brief involves corporate affairs, media relations and sponsorship PR.

MMD will also undertake media relations work in Russia, starting in mid-October, to raise awareness of DNE's channels.

DNE transmits five channels in Poland, Hungary and Romania: Discovery Channel, Animal Planet, Discovery Civilisation, Discovery Sci-Trek and Discovery Travel & Adventure.

In addition, the agency is tasked with ensuring accurate translation of its programme information in TV listings magazines and accurate dubbing/sub-titling of its programmes in each country.

The agency reports to DNE's London-based corp comms and PR manager for EMEA Kirsty Barr.

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