Beat them at their own game, is the sharp response from Frank PR, which has hired its own street artist - Dreph - to paint a more client-friendly image afront its Ferdinand Street HQ.
'We've been here a year and suffered a lot of graffiti on the shutter,' laments agency boss Graham Goodkind, portrayed on the left of the image.
'Like any good PR firm we wanted to control our own message. The fact that we got someone who is well respected in the street artist community means others won't diss his work and paint over it,' he adds.
'Everyday we get someone knocking on the door saying how much they like it and how much it brightens up the street,' he claims.