Sorrell took a mauling in The Sunday Times Value for Money survey, which plots the amount a business leader has been paid in the past three years against the return made to his/her shareholders in that time.
Despite more than doubling the value of £100 invested in WPP since 1999 to £212, Sorrell came near the foot of the league as a result of earning over £12m in that period.
But the next day he will have consoled himself with the second annual Media Guardian 100 - a list of the most powerful people in media land.
Despite a share-price slump (in common with most media stocks, it must be said) and the bruising acquisition of media buyer Tempus, Sorrell still came fifth in this league. To boot, its authors declared that despite the current media recession, 'with Sir Martin at its helm, WPP looks likely to weather the storm'.
Notably, his placing was a full 38 slots above Number 10's troubled Alastair Campbell.