MEDIA: Dow Jones targets financial and govt PROs with new Wire

Online news provider Dow Jones Newswires is to target corporate and government PROs with its revamped equities market news and analysis service.

Financial Wire will go to more than 2,000 corporate press offices and government agencies around Europe via distributor Telpress.

The wire service, which gives real-time information on all bourses worldwide, also contains political and economic news affecting the markets, plus commentary and analysis. Existing Telpress subscribers can simply add the product to their screens.

Dow Jones Newswires is noted for its financial news services to fund managers, brokers, traders and investment bankers. V-P of international sales and marketing Michael Bergmeijer said: 'Our core business remains financial professionals. We have some penetration among corporate press offices and we want to grow in this segment.'

Launched in 1982, Telpress carries a variety of electronic news agency feeds.

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