Run Communications to handle comms for 'Team England' in lead up to Birmingham games

Run Communications has been appointed by Commonwealth Games England (CGE) to handle the comms activity of Team England for the next two years.

Run Communications will handle comms for Team England.
Run Communications will handle comms for Team England.

The agency has been working with CGE over the past four years to build the ‘Team England’ brand and support the organisation’s corporate activity.

Run has helped Team England grow its social media following in the past 12 months by 101 per cent on Facebook, 10 per cent on Twitter and 1004 per cent on Instagram. Run also helps CGE shape and manage its national and regional media activity.

It provided website, video, social media and online content to drive brand awareness, engagement and hype around Team England in the months leading up to the Gold Coast 2018 Commonwealth Games.

Run also provided press office support during the games, in which Team England finished second (45 gold medals) to Australia (80 gold medals).

The agency will play an important role driving hype around Team England in the lead up to the next Commonwealth Games, in Birmingham in 2022.

"Run have consistently impressed with their understanding of our brand, their creative ideas and ability to deliver outstanding content to our fans and key stakeholders," Commonwealth Games England chief executive Paul Blanchard said.

"They will provide invaluable support to Team England as we grow our audiences in the countdown to a home Games in 2022."

Run Communications managing director Steve Chisholm said: "Team England is the nation’s sports team, with equal numbers of men and women, disabled and non-disabled athletes, drawn from every locality across the country.

"Run will continue to work to ensure all communication activity celebrates this unique mix of talent and that Team England athletes are at the heart of the story through to the Commonwealth Games in Birmingham in 2022."

Run Communications was set up by Chisholm – Fast Track's former Olympic PR lead – in 2013. Its clients include BT, British Athletics, Swim England, British Gymnastics, British Tennis and England Hockey.

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