MEDIA: Senior hire at WSJ Europe

Mary Romano has replaced Jim Ruane as editor of the Wall Street Journal Europe's weekend section, Personal Journal.

Ruane has moved to information group Bloomberg in an editor-at-large role.

Published on Fridays, Personal Journal has more lifestyle content than the rest of the paper, but Romano said the level of financial advice would be increased.

'The emphasis will be on how to invest and spend money wisely. Even wealthier readers are looking for ideas to take to their brokers or bankers,' Romano said.

'We will be offering advice on safe stocks and mutual funds for readers who are at the stage of creating wealth as well as those that want to preserve what they have,' she added.

Changes in the corporate map of Europe provide fertile ground for Personal Journal, Romano said: 'I don't think the equity culture is going to go away and cross-border investment will only continue over the next five to eight years. Europeans will also become more responsible for their retirement. We want to address these issues editorially.'

Tests of products - such as digital cameras - widely used by the title's affluent readership would also be increased, she added.

Romano was formerly editor of the WSJ Europe's daily Money and Investing section, which concentrates on coverage of markets and has no lifestyle content.

She has also served as senior editor at Smartmoney, the WSJ's personal business magazine. Features ideas are handled by Romano or Personal Journal's deputy editor, Dagmar Aalund.

Personal Journal is published three times a week in the US edition, but there are no plans to increase the frequency of the section in the European edition, according to editor and associate publisher Fred Kempe.

WSJ Europe's weekend lifestyle coverage was relaunched last year (PRWeek, 16 February 2001) to appeal to senior executives.

Formerly titled Weekend Journal, the Friday section was renamed Personal Journal in April.

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