Breakfast Briefing: 5 things for PR pros to know on Thursday morning

Facebook cuts ties with Definers Public Affairs; Wonderful Pistachios says crass Grinch ad was Photoshopped; Karen Le Cannu joins Prosek Partners.

Breakfast Briefing: 5 things for PR pros to know on Thursday morning

Facebook has ended its relationship with Definers Public Affairs, according to The New York TimesThe move came late Wednesday, after the NYT reported earlier in the day that the social network hired the Washington-based PR firm to "discredit activist protesters that were against Facebook, in part by linking them to the liberal financier George Soros." The NYT said the firm also tried to deflect criticism of the social network by pressing reporters to look into rivals such as Google.

Another highlight from the bombshell NYT report: Facebook founder Mark Zuckerberg ordered staffers to stop using iPhones in favor of Android devices, following criticism from Apple CEO Tim Cook.

Turns out, the Grinch has his limits. An image of an in-store advertisement for Wonderful Pistachios and the animated movie "The Grinch," with an unusually crass slogan: "Green and salty. Just like my nuts," made the rounds on social media this month. Wonderful Pistachios said it’s fake. A representative told PRWeek it is "a Photoshopped image created by someone not associated with our company." The actual wording is: "Green and salty. Just like me."

Ford is planning a ride-sharing service with its self-driving cars by 2021. Ford Autonomous Vehicles CEO Sherif Marakby told CNBC the company is focused on profitability and scalability. Ford said it plans to invest a total of $4 billion into AV technology through 2023.

Karen Le Cannu is joining Prosek Partners as MD in January. Previously, Le Cannu was the head of external comms for HSBC’s global banking division, providing comms support for transactions, corporate news, and issues management. 

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