Midlands agency WPR to drive Volvo's regional PR

Volvo Cars UK has appointed Midlands agency WPR to handle regional media communications following a five-way pitch earlier this year.

WPR is the Midlands’ largest PR agency by revenue and will be tasked with creating content and securing local and regional media coverage to drive consumers to Volvo’s 100-strong UK retailer network.

"Volvo is one of the UK’s biggest names in the automotive sector, and we’re excited to bolster its presence among current and new audiences alike," WPR managing director Jane Ainsworth said.

"Our skills and expertise within the retail sector have been a real boon. Having worked with the likes of Oxfam, Beaverbrooks, Redrow, Tesco and Dunelm, we are well placed to deploy our retail experience to drive footfall to Volvo’s wide retailer network."  

Volvo Cars UK head of PR Mike Gale said WPR’s "extensive experience and unique approach to content creation" made them the ideal vehicle to drive Volvo retailers campaign.

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