Your turn to explain: 'What the !?@$ is PR?'

Once we receive all the submissions, we will choose one entrant at random to win a $50 gift card!

As a PR pro, you’re probably used to having to answer Bob Slydell's famous question from Office Space. This profession is, admittedly, one that can be hard to describe to someone outside the industry.

Now, it’s your chance to turn the tables.

We want you to make a short video of you asking your parents, children, or family members to explain what PR is and what they think you do for a living, and send it to us. Then, we'll choose our favorites and post them in a separate feature here on as well as on our social media. These mini-interviews can be conducted either in person (think Thanksgiving) or via video call.

As an added bonus, one entrant at random will be chosen to win a $50 American Express gift card!

If you need a little guidance, here's an example of one of the best submissions we got last year...

So what are you waiting for? Get filming!

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