'Faster, better, cheaper' is doing the trick, Sorrell claims

S4 Capital Q3 revenue up almost 46% organically.

L-R: MediaMonks' Victor Knapp and Sorrell
L-R: MediaMonks' Victor Knapp and Sorrell

The appeal to clients of MediaMonks’ "emphasis on faster, better, cheaper executions" has helped to drive organic (like-for-like) revenue growth at S4 Capital, its executive chairman, Martin Sorrell, claimed.

Organic growth clocked in at almost 46% year-on-year in Q3, while statutory revenues rose almost 45% to €29.3 million (£26.2 million/$33.2 million) and gross profit grew almost 32% €20.4 million (£18.3 million/$23.1 million).

In a trading update this morning, S4 reported "significant progress in deepening existing relationships and winning new accounts", as well as continuing regional expansion with strong growth in the U.S. and the U.K.

S4 said that "notable assignments" were completed in Q3 for Compass, Coty, Instagram, Mondelez International, Posadas, and PVH/Tommy Hilfiger, among others, and "significant engagement" was generated by work for Google, Samsung, Grupo Modelo, and Amazon Prime Video.

"We already see both a widening and deepening of the company's client base, resulting in a strong performance for all three pillars [creative content and innovation; assets at scale; and platforms and ecommerce] at MediaMonks," Sorrell said. "A focus on digital content, digital media planning and buying and first-party data, along with an emphasis on ‘faster, better, cheaper’ executions, clearly resonates with clients of all shapes and sizes.

"We are already planning significant expansion of the group's services in digital media planning and buying and content and geographically, particularly in the United States and Asia-Pacific," he added. 

In reference to his verbal sparring with Roberto Quarta, chairman of his former employer, WPP, Sorrell quipped: "In all, a good start for a coconut!" 

After Quarta described S4 as a "peanut" relative to WPP, Sorrell retorted that "some people have peanut allergies" and more recently claimed that his new company had quickly grown from a peanut to a coconut.

This story first appeared on campaignlive.co.uk. 

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