Precision Strategies hires Tom Reno as chief operating officer

Reno joins Precision from BCW, where he was worldwide COO.

Tom Reno
Tom Reno

NEW YORK: Precision Strategies, a communications firm led by Obama for America campaign aides, has hired Tom Reno as its first chief operating officer.

Based in New York, Reno reports to partners and cofounders Stephanie Cutter, Jen O’Malley Dillon, and Teddy Goff. He joined the firm on October 29.

"Personally, I love working with high-growth companies and that’s exactly what Precision is," Reno said. "But it’s more than just growth, it’s about why they’re growing. I love working with disruptive agencies and people that think differently. It’s very rewarding."

Cutter, O’Malley Dillon, and Goff launched Precision in 2013 following their time serving on both of President Barack Obama’s elections in 2008 and 2012. Five years later, the firm has 60 staffers across offices in New York and Washington, DC.

Reaching that "inflection point" made it necessary to hire Reno to focus on operations full-time so Precision Strategies could sustain its growth, O’Malley Dillon said. Reno’s responsibilities include IT support, infrastructure, talent management, identifying new opportunities, and enhancing the way the firm uses its products, such as data analytics tool Arrow.

"We needed someone of [Reno’s] caliber that could take us to that next level," O’Malley Dillon said.

Precision has not yet acquired an agency or taken outside funding. Goff said the agency doesn’t have any plans for M&A.

Some recent political clients Precision has worked with include the March for Our Lives alliance, Colorado Governor-elect Jared Polis (D), Georgia gubernatorial candidate Stacey Abrams (D), and the Democratic Legislative Campaign Committee. Corporate clients include Gilead Sciences and GE.

Reno joins Precision from Burson Cohn & Wolfe where he was worldwide COO. A BCW representative said CEO Donna Imperato is assuming operational duties and the agency has no immediate plans to replace him.

Cohn & Wolfe hired Reno in 2017 prior to its merger with fellow WPP agency Burson-Marsteller in February.

Before joining Cohn & Wolfe, Reno was COO and CFO for entertainment firm 42West for eight years. Dolphin Entertainment acquired 42West for $28 million last year.

Reno was CEO and managing partner of strategic consultancy Solebury Communications. He’s also had stints at Ogilvy PR as EVP and corporate practice leader and Hill+Knowlton Strategies, where he was EVP and GM of New York.

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