Breakfast Briefing: 5 things for PR pros to know on Monday morning

Facebook names Kornblut to news post; SAP buys Qualtrics; Diageo sells portfolio of liquor brands.

Photo credit: Getty Images
Photo credit: Getty Images

Facebook has promoted former journalist Anne Kornblut to director of news for new initiatives. The veteran of The New York Times and The Washington Post  will head expanded news partnerships across Facebook’s portfolio of apps and services, according to Axios.

SAP is buying Qualtrics for $8 billion just before the survey software company was about to go public. The boards of both companies have approved the deal, according to CNBC. Qualtrics is a competitor of SurveyMonkey, which staged its own IPO in September.

Diageo is selling a collection of 19 brands, including Goldschlager and Seagram's VO to Sazerac for $550 million. Diageo, the world’s largest liquor company, is focusing instead on premium brands and higher-growth products, according to The Wall Street Journal.

New York is putting its website content behind a paywall. The move to a metered paywall system has been in the works for a year, according to The New York Times. Other brands that have recently added paywalls include Bloomberg Media, The Atlantic, and several Conde Nast titles.

Crisis communications lessons from...Pete Davidson? Strategists were buzzing on Twitter this weekend that executives could take a page from the Saturday Night Live comedian’s book after his public apology to, and good natured skewering from, newly elected Congressman Dan Crenshaw. Davidson had mocked the veteran's eyepatch on last week's show. 

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