Breakfast Briefing: 5 things for PR pros to know on Friday morning

New global strategic comms shop for The Macallan; Big changes at P&G; Sorrell nears second S4 deal.

Photo credit: Getty Images

It’s a bit early in the day, but… Luxury whisky brand The Macallan has appointed Citizen Relations as its global strategic communications agency, working across the Americas, Europe, and Asia. Citizen will work with a fully integrated agency team including J. Walter Thompson London, which was picked as the Macallan’s global creative shop this year.

Big changes at P&G. The world’s biggest marketer is reorganizing, moving most of its operations into six business units with their own leaders. Procter & Gamble CEO David Taylor called it the company’s biggest organizational change in two decades. P&G is also shifting CFO Jon Moeller to the role of COO and vice chairman.

An advertising trade body has warned that agencies and executives could face legal exposure for fraudulent media buying practices. The ANA said such activity could result in executives being brought up on wire fraud and racketeering charges, according to The Wall Street Journal.

White House Press Secretary Sarah Huckabee Sanders is feeling the heat after the Trump administration press shop released what experts say is a doctored, sped-up video of CNN reporter Jim Acosta’s interaction with a West Wing intern at Wednesday’s press conference. The White House is sticking by its version of the video, which was first posted by an individual linked to InfoWars.

Martin Sorrell reportedly has his eyes on a second exotically named firm. The former WPP CEO is close to a deal for programmatic shop MightyHive, according to the Financial Times. Sorrell’s S4 Capital acquired digital shop MediaMonks this summer.

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