'Journos don't appreciate being used as a marketing tool' - PR pros urge caution against SEO link requests

A divide has erupted between PR pros who believe their ilk should ask journalists for links (usually from an SEO background), and those who find the practice cringeworthy, damaging and "laughable".

by Arvind Hickman
Should The Times' take a leaf out of Wikipedia when it comes to using hyperlinks?
Should The Times' take a leaf out of Wikipedia when it comes to using hyperlinks?

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