Sky corporate comms and campaigns chief resigns to launch 'a different kind of advisory'

Gavin Davis, Sky's director of corporate communications and campaigns, is leaving the broadcaster after two years to launch "a different kind of advisory business", he has told PRWeek.

It coincides with the completion of Sky’s sale to Comcast, which took place yesterday. Davis (pictured) has led communications on the sale process, which has lasted for almost all his tenure at the group.

Davis, who will stay at Sky over the next few months during a hand over period, joined from Bell Pottinger, where he was MD of the financial and corporate division prior to the agency’s collapse in September 2017. Davis had been at Bell Pottinger in its various guises since 2005.

His was a new role created at Sky, with a remit covering corporate media relations, corporate campaigning, corporate assets, executive speaking, financial comms and issues management.

During his time at Sky, Davis also worked on a piracy campaign, developing crisis preparedness across the company; managed comms during its high-profile battle with Discovery over the latter’s aborted plan to remove it channels from the Sky platform; and worked on the recent partnership with Netflix.

Davis has not revealed details of his new venture, but said: "This is something I have always wanted to do and having worked on one of the highest profile, complex and ultimately successful transactions in Europe, I felt it was a perfect platform to set up my own business.

"My experience of running an in-house function at Sky alongside my near-20-years of agency work means I can take the skills from these very different roles and advise on the increasingly complex challenges businesses are facing. What excites me most is that I think there is an opportunity to create a different kind of advisory business."

Debbie Klein, who joined Sky earlier this year as group chief marketing and corporate affairs officer following the departure of Catherine Hicks, said: "I’m sorry that Gavin and I did not have a chance to work together for very long. He is smart and talented and we wish him well in his new venture."

Earlier this month, PRWeek revealed that Sky had appointed Edelman to its agency roster following a competitive review.

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