The crisis comms lesson behind KFC's 'FCK bucket'
For 10 days during the biggest disaster in fried chicken history, everyone at KFC HQ was thinking one thing - "FFFFFCCCCKKKK".

Sign in to continue
Need to activate your subscription?
Domain/Group Subscriptions
Click here >>
Individual Subscriptions
Click here >>
Need to activate your Subscription
Company Wide Subscriptions
Click here >>
UK Individual Subscribers
Click here >>