Tesco, Asda, Aldi, Lidl, Argos: which Christmas campaigns sing and which sink (so far...)?

Which major retailer is responsible for "the most annoying character ever created for Christmas"? Which has produced a "seriously clever and subtle piece of work"? PR experts scrutinise the first tranche of festive campaigns.

by John Harrington
Asda campaign: "It’s a bit mad but then Christmas is a bit mad"
Asda campaign: "It’s a bit mad but then Christmas is a bit mad"

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