Exclusive: National Lottery to highlight grassroots funding for 25th anniversary campaign

The National Lottery is to use grassroots examples of its work in a bid to connect with people at a local level as part of its biggest ever comms campaign, PRWeek can reveal.

by Jonathan Owen
The National Lottery Promotion Unit is planning a campaign to celebrate grass-roots funding for good causes (pic credit: John Keates / Alamy Stock Photo)
The National Lottery Promotion Unit is planning a campaign to celebrate grass-roots funding for good causes (pic credit: John Keates / Alamy Stock Photo)

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