Durex urges young people to have sex and save lives in earned media campaign

Condom brand Durex has launched a new partnership with AIDS organisation (RED), urging people to 'Give A F**k' in an edgy new earned-media campaign, by Freuds, ahead of World AIDS Day 2018.

by Arvind Hickman
Swedish pop star Zara Larsson wants young people to have sex and save lives.
Swedish pop star Zara Larsson wants young people to have sex and save lives.

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