The agency has published its parental leave policies on its website, which allows current and prospective staff to see what the agency offers without having to ask.
Hope&Glory managing partner Jo Carr told PRWeek that there is still a culture in which women fear they could face discrimination if they ask about parental leave.
"We wanted to pre-empt this and send a message to the women and men who might be thinking about joining us that we’re more than happy to talk about it," Carr added.
"We also want potential recruits to know that they don’t have to ask if it’s something they feel uncomfortable discussing by making the information publicly available."
Hope&Glory offer all women the same maternity package, irrespective of rank or job title.
This includes salary in full for the first 12 weeks of leave, 50 per cent of salary for the next six weeks, and then statutory maternity pay until week 39. The agency then offers unpaid leave for any subsequent weeks.
The maternity pay package applies to women who have been employed with Hope&Glory for at least 37 weeks at the 15th week before a baby’s due date, while statutory maternity pay is paid for staff who have been at Hope&Glory for at least 26 weeks at the 15th week before the due date.
Dads receive two weeks of paid paternity leave if they have been at the agency for at least three months before the due date, which needs to be taken within 56 days of the baby’s arrival. There are also shared parental leave options.
The agency said it hopes publishing its parental leave policy will encourage more agencies to consider how they support parents.
"Though we’d like to create a race to the top on parental policy, this is more about making what is already on offer public," Carr said.
"The fact that parental policies aren’t published means that it’s all too easy to stick to the legal requirements, rather than think about the best package we can offer. We would encourage others to follow suit so that pay and leave for new parents is available for all to see."