The PRWeek 11.02.2018: Rebecca Chen

On this week's podcast: our favorite Halloween activations, Golin's repositioning, MSLGroup's new CEO, and Deirdre Latour's new job.

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Rebecca Chen, the brand manager of Kirin Ichiban and Presidente, joins PRWeek’s Steve Barrett and Frank Washkuch on this week’s podcast to share some tips from her marketing playbook. She talks about the creative clichés for Japanese beer and how to speak authentically about the culture that gave birth to these brands. Additionally, Chen discusses the process behind a brand film Presidente recently created.

The trio also talks about the biggest PR stories of the week, including spooky activations for Halloween, Golin embracing its PR identity, MSLGroup's new CEO, and what Deirdre Latour is up to these days.

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