Breakfast Briefing: 5 things for PR pros to know on Wednesday morning

One Atlanta firm's spooky video; Mixed Q3 for Facebook; WeWork cracks down on office drinking.

Photo credit: Getty Images
Photo credit: Getty Images

Boo! -- and happy Halloween. Here’s what’s new from PRWeek this morning: Group SJR is splitting from Hill+Knowlton Strategies in January, and H+K U.S. president Erin Gentry is going with them. She’ll be chief client officer at SJR. Spotify has brought on comms veterans from Google and PepsiCo to manage its internal and external initiatives, creatively called The Note and For the Record. Ever heard spine-tingling footsteps or thought someone was watching you while working late at the office? If so, this Halloween video from Atlanta-based shop Seed Factory may give you the chills.

Facebook’s Q3 was a mixed candy bag. The platform didn’t see an exodus of users fleeing the platform, as some investors feared. Revenue and daily and monthly active user numbers fell short of analysts’ estimates, and Facebook also warned of increasing expenses next year.

Mark Zuckerberg is not going to be your punching bag anymore. The Facebook CEO struck a more confident tone on Tuesday’s earnings calls than he had issuing mea culpa after mea culpa this year for Cambridge Analytica, data breaches, etc. He may have also taken a veiled shot at Apple.

Meanwhile, Facebook has banned the accounts of the Proud Boys on its flagship platform, as well as Instagram, after members of the group were allegedly involved in a fight this month with Antifa members. The company cited its rules against promoting hate speech.

Finally, it might be time for people who take advantage of WeWork’s free craft beer perk too much to head to the bar like everyone else. The shared workspace is trying a pilot program limiting workers to four 12-ounce drinks per day -- still rather generous during work hours -- and only within the hours of 12 p.m. to 8 p.m.

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