Most hardworking PR pros know the feeling of working late into the night on a big account.
Seed Factory, a six-year-old PR agency based in Atlanta, made a short film starring actress Kate Kovach, who plays the part of a comms practitioner who ends up being the last person in the office.
The movie starts off relatable to those in the industry, then takes a terrifying turn.
Seed Factory published the video on its site and Vimeo on Tuesday.
"We published it just to prove our video capabilities as more of our clients are wanting video case studies and video is becoming an important part of storytelling for PR," said Mark Sorensen, the firm’s partner and creative director. "We thought Halloween would be a fun way to do it."
Watch the video here.