PepsiCo, Google vets join Spotify comms team in global roles

Kate Hurowitz will manage its new internal newsletter, The Note, while Charlotte Lederman will lead editorial for Spotify's external blog, For the Record.

Photo credit: Getty images
Photo credit: Getty images

NEW YORK: Spotify has hired Google's Kate Hurowitz as global internal comms head and PepsiCo's Charlotte Lederman as global editorial lead.

Hurowitz and Lederman both report to Dustee Jenkins, who joined the streaming giant as global head of communications and public relations late last year. Hurowitz started in September and Lederman joined last week, a source familiar with the matter told PRWeek. Hurowitz was most recently head of corporate internal communications at Google, and Lederman was most recently senior director of global internal communications for PepsiCo, according to their LinkedIn profiles.

Hurowitz is overseeing a team of four staffers. She will be responsible for The Note, an internal newsletter Spotify launched at the end of August. The newsletter provides internal daily updates for employees to help them understand what is going on at the company. She will also conduct a bi-weekly Q&A with Spotify CEO Daniel Ek, the source said.

Lederman will lead editorial for Spotify’s external news blog, called For the Record, which launched six months ago. It publishes daily stories about inside profiles on people who work at the company, along with Spotify news and product launches. In April, the site hosted a blog post Ek wrote about the company going public, the source said.

While Lederman’s role is newly created, the last person to lead global internal comms was Angela Watts, who departed the company this year. She worked at Spotify for eight years.

Hurowitz’s responsibilities will be very different than those of Watts because the role has changed since the company went public. It has also altererd the frequency of how often it communicates with staffers. As a publicly traded company, it must also consider how it talks to employees about earnings and what they can and cannot say, said the source.

The internal newsletter and external blog were the brainchildren of Jenkins, who instated similar comms tactics during her previous role as Target’s SVP and chief communications officer. While at the retailer, she worked on the launch of the brand’s first online magazine, A Bullseye View, and helped to introduce CEO Brian Cornell in 2014. She also managed communications responding to its 2013 data breach.

In January 2015, Cornell asked Jenkins to take over internal communications. Jenkins and her team created Target’s internal morning email newsletter, known as Briefly.

Nine months ago, Spotify hired Veronica Harth, based in Stockholm, Sweden, as internal comms manager. She is overseeing internal comms for the R&D team, a source familiar with the matter said.

Spotify is planning to hold its Q3 earnings call on Thursday after a month in which its share price dipped alongside those of other technology stocks. In Q2, it reported $1.49 billion in revenue, up 26.4% year-over-year.

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