Every PR and comms leader needs a coach, especially the ones flying solo

"People join companies, but leave managers" - this is at the heart of why every leader needs a coach.

Every PR and comms leader would benefit from a coach, argues Tash Ullah
Every PR and comms leader would benefit from a coach, argues Tash Ullah

Many senior PRs don’t feel coaching is something they need until they get one. But when they do, they can often realise they have blind spots, negative behaviours, blocks and stressors, all which have a big effect on their businesses culture and employees.

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This is particularly pertinent when it comes to the solo business leader, because someone who has built a company without partners may often be lacking in a peer who is able to offer perspective and emotional balance during trying times.

I’ve seen many great people resign due to what I call ‘The Drip Effect’ - when an employee starts to experience an accumulation of incidents, big or small, which they interpret as not feeling understood or valued by those who lead them.

For instance, not getting enough feedback about their work, not being rewarded for a project well done, or a boss not paying attention or seeking to have an open discussion with them about something they consider important.

Understanding is strongly associated with care and those who feel they are not cared about, leave.

The insidious drip of not feeling understood is everywhere, playing out in a variety of subtle and not-so-subtle ways in the layers of many businesses.

So what’s the solution?

It’s about providing information to your leadership team that enables them to develop a deeper understanding of the people they are working with on an emotional level.

It’s about using this information to clearly map out what these people’s values are and how to motivate them accordingly, resulting in true employee engagement.

But how can senior staff be expected to do this when often they have never had the space to explore this kind of thinking for themselves?

This is why leaders benefit from having a coach.

Not only does it create the space they need to dig into their own values, motivations and emotions, it provides them with the language and tools to be able to understand and communicate with those they manage on a far more personal and meaningful level.

Actively seeking to make things better for yourself and your employees should be the key M.O. for any leader.

In elevating your understanding of yourself, you are then able to generate more information about how to grow a successful business that’s a great place to work and where your staff want to stay.

Tash Ullah is a life and careers coach and a former PR professional

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