Breakfast Briefing: 5 things for PR pros to know on Monday morning

Health Influencer 50; Gab offline; Musk says costly tweet "worth it."

Photo credit: Getty Images
Photo credit: Getty Images

New this morning: Check out the Health Influencer 50 list, brought to you by PRWeek and MM&M. Plus: in-depth features on how social media has brought fresh voices into the healthcare marketing mix and the question of who influences the influencers.

Gab had been taken offline as of Monday morning, two days after 11 people were killed in a mass shooting at a Pittsburgh synagogue. The site bills itself as a "free speech" platform, but is a breeding ground for trolling and hate speech. Alleged shooter Robert Bowers reportedly used the platform to share antisemitic comments before Saturday’s shooting. Joyent, PayPal, and GoDaddy are among the companies that have refused to support Gab, according to Fast Company.

Tesla CEO Elon Musk tweeted on Friday night that he was "signing off Twitter for a few days," but not before commenting that the tweet that cost him tens of millions of dollars was "worth it." Musk and Tesla reached a costly settlement with the Securities and Exchange Commission after he tweeted in August that he had funding to take Tesla private.

IBM is planning to buy Red Hat for $34 billion. The deal would be the largest in IBM’s history and the third-biggest in the history of the U.S. tech sector. The open source software maker will become a part of IBM’s hybrid cloud unit.

These social media managers are going to be busy. Hours after winning the World Series, the Boston Red Sox tweeted that the team’s social media staff would reply to all messages tweeted at its account on opening day, when the sky was falling after a loss to the Tampa Bay Rays.

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