Insurance giant LV= seeks new PR agency

Insurance provider LV= is holding a pitch for a new PR account that is understood to be worth around £250,000 a year, PRWeek has learned.

Insurance giant LV= seeks new PR agency

A small number of agencies have been invited to pitch for the brief, with the pitch set to take place in early November. LV= confirmed it would be parting company with Kindred, which was hired last year to promote the brand’s new purpose and positioning.

As part of the new brief, LV= is looking to target the consumer and personal finance media.

A spokesperson for LV= said: "We’ve really enjoyed working with Kindred and together we’ve delivered some very good campaigns. However, our PR needs and requirements have changed and as a result we are looking to work with a new agency."

According to its website, the UK-based company, which is also known as Liverpool Victoria, has more than 5.8m customers and employs more than 5,800 people. It offers a range of insurance products as well as investment and retirement packages.

Last summer LV= and German insurance giant Allianz announced a joint venture that became the UK’s third largest personal insurance provider.

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Already registered?
Sign in