Insurance giant LV= seeks new PR agency

Insurance provider LV= is holding a pitch for a new PR account that is understood to be worth around £250,000 a year, PRWeek has learned.

A small number of agencies have been invited to pitch for the brief, with the pitch set to take place in early November. LV= confirmed it would be parting company with Kindred, which was hired last year to promote the brand’s new purpose and positioning.

As part of the new brief, LV= is looking to target the consumer and personal finance media.

A spokesperson for LV= said: "We’ve really enjoyed working with Kindred and together we’ve delivered some very good campaigns. However, our PR needs and requirements have changed and as a result we are looking to work with a new agency."

According to its website, the UK-based company, which is also known as Liverpool Victoria, has more than 5.8m customers and employs more than 5,800 people. It offers a range of insurance products as well as investment and retirement packages.

Last summer LV= and German insurance giant Allianz announced a joint venture that became the UK’s third largest personal insurance provider.

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