Raising the industry standards of measurement 'the most important issue facing PR'

The PR and communications industry needs to raise the standard of measurement and evaluation across the long tail of small to medium-sized agencies, AMEC's Agency Working Group chair has said.

by Arvind Hickman
Grayling's global strategy lead Jon Meakin wants the PR profession to lifts its game on measurement
Grayling's global strategy lead Jon Meakin wants the PR profession to lifts its game on measurement

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