The London-based agency, which hired former Frank director Richard Medley as its new managing director last summer, also has divisions in Bristol and Truro, collectively known as Wild West.
The newest hire is head of digital Aaron Huckett, who joins after nine years at Publicasity. He will work across both Wild Card and Wild West, to 'shape social delivery, content creation and analysis', as well as overseeing the agency's work with influencers – an area where there is still much 'blurred understanding'. Huckett will front events in this sphere for clients and prospects.
Earlier this year, Jasmin Hannington was appointed as Wild Card’s first specialist head of news, following stints at W, Cirkle and Golin. The agency highlights a key part of her role as 'opportunism' - claiming that as campaigns become more layered, and often with more guaranteed elements within them, ‘of the moment’ news contribution shouldn’t lose its focus.
Seven-year veteran Sophie Langridge is promoted to brand divisional director, where she will lead on integrated campaign development for the agency's core clients: across consumer, corporate, trade, foodservice, digital, crisis and experiential sectors.
Wild Card has also upped Victoria Prior, to food and drink divisional director. She has been at the agency for four years, adding 'deep dive' sector specialism to a base that includes previous roles with restaurants, suppliers, industry bodies and brands.
MD Medley said: "Some important new wins, some broad and ambitious campaigns in play, and a belief in our own offer as being ‘better connected’ in our sectors means these senior roles are both well-deserved and adding fresh value to our clients.
"We love the fact we have some really long-standing client relationships as well as new ones, and staying relevant, resonant and challenging is key to those. These moves will help ensure those critical parts of the agency DNA stays at the heart of our success."
