Architect of GREAT campaign pleads for more passion in comms

Conrad Bird, the man behind the government's most successful international campaign to date, has warned that comms teams need to take a more emotional approach to their campaigns.

by Jonathan Owen
We need to be more emotional in our approach, thinks Conrad Bird CBE, director of the GREAT Britain campaign (Pic credit: Nick Ansell/PA Archive/PA Images)
We need to be more emotional in our approach, thinks Conrad Bird CBE, director of the GREAT Britain campaign (Pic credit: Nick Ansell/PA Archive/PA Images)

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