Ben Nichols Communications will be based in the UK but offer an 'international focus', drawing on Nichols' experience as former head of media relations and chief spokesperson at the World Anti-Doping Agency (WADA); and director of communications and public affairs at the Commonwealth Games Federation.
He has industry experience from around the world, including roles in the US, the UAE and Canada.
The agency will offer organisations, teams, athletes, events and brands PR and communications 'strategies that turn heads', and will put 'brands with untapped potential firmly on the map'. It will offer clients six different specialist services: strategic PR; crisis communications; media relations; digital and social; public affairs; and editorial, speechwriting and copywriting.
Nichols said: "I am delighted to be launching Ben Nichols Communications at a time of continued rapid growth for the global sport industry.
"Today, there are huge challenges for sport, whether they be credibility issues surrounding sports governance, growing concerns regarding the efficiency of the anti-doping system, or the very real and current threat that new, emerging initiatives such as eSports present to the traditional sporting landscape.
"With an increasingly cluttered and fragmented sport industry vying for the attention of new generations of sports fans, there remain huge opportunities for organisations and brands to run strategies and campaigns that turn heads and put them firmly on the map."
Nichols' CV includes a two-year stint as chief press officer for the ATP and WTA Dubai Tennis Championships, and he has worked with clients including Lotus Renault GP (F1), the University Boat Race, The All England Lawn Tennis Championships (Wimbledon), the Australian Open, NBA Europe, Perform Group, and the US Anti-Doping Agency and Athletics Integrity Unit.