Watch: Persimmon Homes CEO (and his advisor) fails to answer question on £75m bonus

Persimmon Homes CEO Jeff Fairburn declined to answer a BBC reporter's question about his receipt of "the biggest bonus in the country".

When Spencer Stokes, business & transport correspondent for BBC Look North asked Jeff Fairburn yesterday about his bonus as part of an interview on the home-builder's bricks business, the Persimmon Homes boss – with a little help from his advisor – declined the opportunity to answer, eventually saying: "I think that's really unfortunate that you've done that".

Twitter users were quick to pick up on the car-crash clip...

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