Kristen Lisanti named Burson Cohn & Wolfe chief culture officer

The new position is focused on employee engagement and training.

NEW YORK: Burson Cohn & Wolfe has named Kristen Lisanti to the newly created role of chief culture officer, the firm said on Thursday.

BCW has tasked Lisanti with driving employee satisfaction and building a global training program. Lisanti is based in New York, reporting to BCW CEO Donna Imperato. Lisanti started in the role this week.

Before joining BCW, Lisanti was employed by Vision 7 (the Canadian-based parent company of Citizen Relations) most recently as VP of international talent and Citizen's talent partner. Previously, she was at Hershey|Cause, according to her LinkedIn account. Lisanti has also served as a program manager at Rock the Vote.

BCW, formed via the combination of WPP shops Burson-Marsteller and Cohn & Wolfe under Imperato in February, is the third-largest agency in the world by revenue. The firm saw 4% revenue growth last year to an estimated $691 million. It acquired creative shop HZ Group in August.

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