Domino’s Pizza UK aped the style of a royal press announcement with this humourous post:
Clothing retailer H&M focused on its apt initials:
Irn-Bru took a punt on the newborn’s hair colour...
...as did Iceland:
Organisations that look after animals, meanwhile, were eager to indulge in some self promotion off the back of their own new arrivals:
So when a new #RoyalBaby is announced, it trends nationally in the UK, but when we announce our new baby Warty Piglets the news doesn't even travel as far as Rotherham.— Yorkshire Wildlife Park ?? (@YorkshireWP) October 15, 2018