Domino's, Irn-Bru, H&M: brands tap into #RoyalBaby fever

News that royal couple Harry and Meghan are expecting their first child proved to be a newsjacking opportunity too good to miss for some brands. PRWeek UK rounds up some of the best.

Domino’s Pizza UK aped the style of a royal press announcement with this humourous post:

Clothing retailer H&M focused on its apt initials:

Irn-Bru took a punt on the newborn’s hair colour...

...as did Iceland:

Organisations that look after animals, meanwhile, were eager to indulge in some self promotion off the back of their own new arrivals:

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